MILAN (Thomson Financial) - Nielsen Media Research said it expects Italian advertising spending to rise 2.9 pct in 2008 compared to an estimated rise of 2.8 pct in 2007.
The research company said it expects advertising revenue for daily newspapers to rise 0.1 pct in 2008, to rise 1.4 pct for magazines, 2.4 pct for television, 3.8 pct for radio, 0.3 pct for billboards, 0.7 pct for cinemas, and 33.1 pct for internet.
The data for dailies and internet do not include local advertising. Including local advertising, the increase is 0.7 pct for newspapers and 33.6 pct for internet, Nielsen said.
The research group calculated that by extending the panel to advertising on satellite television, digital television, free newspapers and research engines, the Italian advertising market will rise an estimated 3.9 pct next year.
In 2007, advertising revenue for daily newspapers is expected to rise 3.5 pct, to rise 2.7 pct for magazines, to increase 0.9 pct for television, to grow 6.2 pct for radio, to increase 0.5 pct for billboards, to drop 9.7 pct for cinemas, and to jump 40.6 pct for internet.
Advertising spending is expected to reach about 8.8 bln eur in 2007.
The research company said it expects advertising revenue for daily newspapers to rise 0.1 pct in 2008, to rise 1.4 pct for magazines, 2.4 pct for television, 3.8 pct for radio, 0.3 pct for billboards, 0.7 pct for cinemas, and 33.1 pct for internet.
The data for dailies and internet do not include local advertising. Including local advertising, the increase is 0.7 pct for newspapers and 33.6 pct for internet, Nielsen said.
The research group calculated that by extending the panel to advertising on satellite television, digital television, free newspapers and research engines, the Italian advertising market will rise an estimated 3.9 pct next year.
In 2007, advertising revenue for daily newspapers is expected to rise 3.5 pct, to rise 2.7 pct for magazines, to increase 0.9 pct for television, to grow 6.2 pct for radio, to increase 0.5 pct for billboards, to drop 9.7 pct for cinemas, and to jump 40.6 pct for internet.
Advertising spending is expected to reach about 8.8 bln eur in 2007.
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